Table of Contents
How to Write a Killer Bio
Let’s be honest here: no one is subscribing to your account or paying for your videos because of your bio. Great photos and videos will win you fans, even if your bio is lazy, basic, or outdated. A stunning bio won’t get you far without the content to back it up. However, a bio does play an important role.
- It can win you a few extra subscribers if it’s done well.
- It’s a great space to explain to new followers how active you are.
- It sets expectations, so your subscribers will stay subscribed for longer.
Let’s go through each of these in a little more detail.
Winning More Subscribers
A bio lets you explain more about your page, but it’s also where you can talk directly to new followers. Text can be used to persuade people to subscribe when video is not an option.
Take advantage of the fact that most creators are lazy with their bios and use a unique and personal one to make yourself stand out.
Explaining Your Activity
Many ‘creators’ set up their page with the best intentions but then abandon it quickly. If you’re a new starter, someone might see that you’ve not posted much and start to assume that you’re not an account worth following.
If you only post once a week, some subscribers may expect more frequent posts. They might unsubscribe if they think you’ve abandoned the site. Use your bio to explain when you’ll be posting new content; this keeps you engaged and helps your fans understand what they’re signing up for. They won’t feel let down if you aren’t a frequent poster.
Setting Expectations
Use your bio to explain not only what you will be posting but also what you’re not comfortable with. Whichever platform you choose, you need to set boundaries with your subscribers or fans.
If you enjoy receiving explicit content in your inbox, that’s great. However, it’s important to remember that not everyone feels the same way. If you need to express this preference, try to do so positively. Don’t sound bossy, but write it in a way that focuses more on what you do want from your fans and how they can engage with you.
Ultimately, the more you’re willing to share and the more you’re willing to talk with your fans, the more your fan base will grow. But be realistic and fair to yourself.
Spelling, Punctuation, and Tone
This is basic, but it does matter. Try to make sure that your bio isn’t full of spelling mistakes, grammar errors, or hundreds of exclamation marks. Some users may not care. Others will. It’s better to be correct and appeal to everyone, instead of writing something off-putting that offends grammar police.
Your tone should be as natural as possible too; real people win over bots, so write conversationally. Not sure if it’s right? Read it aloud—does it sound like something you’d say? If not, try saying what you want to in the mirror and then writing it down.
Follow these tips, and you’ll get the marginal wins needed to help boost that subscriber count even further.
